Social Media Best Practices!
What is your social media pet peeve? Mine is people who just post quotes all day long, thinking they are being inspirational. What’s yours?
The number and variety of responses I got was amazing, so I thought I’d digest them into categories. The value, here, is to help each of us understand what irritates other people in the realm of social media. Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels.
So…here they are! 25 social media pet peeves contributed by the readers of SocMedSean.
25 Social Media Pet Peeves
- Posting a lot of meaningless content (pins, check-ins, etc…) just to artificially inflate your Empire Avenue, Klout, or Kred score.
- Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community.
- Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.
- Guidance from social media gurus that their way is the only way.
- Gurus who charge to teach people how to behave online in a way that is exactly the same as how we should behave in the real world.
- People who use social media as a marketing tool, rather than an engagement opportunity.
- People who tweet ALL THE TIME!
- Silly social media algorithms that don’t make any sense (yes…we’re talking about you Klout, Kred, etc…).
- Being asked to RT or share silly status updates.
- Being tagged in posts or photos that don’t have anything to do with you.
- Spam indicating that you should “follow back” or “get 50,000 twitter followers a day”.
- Social sharing tools that don’t allow you to just click and share. Who wants to authenticate with an app?
- Self-proclaimed “social media experts” who know tactics, but don’t know how to formulate an actual strategy (Amen to this one)!!
- Companies that use social media as an advertising channel
- Digital media thieves – Those that steal images and videos that are clearly protected by copyright (not under creative commons license) and use them in their blog posts, Facebook updates, etc…
- Auto-posting without any follow-up on the responses that people post.
- eBooks that don’t offer any actual value.
- People who don’t pay attention to the value of their content. If no one likes or shares your content, think about whether your content is valuable.
- Auto-DMs on Twitter. One of my personal biggest pet peeves.
- Forgetting about “Thumper’s Rule” – If you can’t say something nice, don’t say nothing at all…
- People who friend, connect, or follow someone just so they can behave badly and start arguments.
- Social channels who keep changing things, even though their community likes them the way they are (hint, hint Facebook!)
- MLM scams, “social media marketing” get rich schemes, and anything else that claims to use social media to make you rich.
- Junk content that is only meant to bait the search engines, not offer value to readers.
- Posting quotes over and over and over and over…
So…how many of these are you guilty of doing? Do you have a pet peeve you would like to add?
By Sean R. Nicholson