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ResumeBear Featured Author:  Sarah Jayne Gratton on Vision Value and Passion!

ResumeBear Featured Author: Sarah Jayne Gratton on Vision Value and Passion!

 

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level.  In essence, it made sense to conceptualize the core essence of the personal brand in this way.

So what exactly do I mean by the Vision Value Passion (VVP) connection?

The Vision, Value, Passion (VVP) Connection is the synergetic union of attributes that makes up brand you. To help you to better understand its power, there’s an exercise I’ve devised and used with many clients to enable them to understand and fully utilize their Vision, Value Passion (VVP) Connection.   Set aside at least an hour for this, as it needs your absolute focus and attention in order to provide maximum benefits in building your brand.  I promise you that it will be one of the most productive hours you’ve ever spent.

Vision:

Start by considering what your vision and your purpose are in life.  And, here’s where it gets clever – I want you to look at this question from both an external (the bigger picture) and an internal perspective (how you are emotionally driven to it) to clarify exactly what is it and how you feel you might best realize it.  Now, think about one problem that you want to see transformed and improved in your life.  What role might your vision play in solving this?  On many occasions, the problem solution often turns out to be the vision itself.  Your role in making it happen is your ‘purpose.’

Value:

What are your personal values, your moral boundaries, and your guiding principles?  For example, honesty, integrity, sensitivity, enthusiasm, inner strength, and pride are all examples of the values we hold, both for ourselves, and for others.  Take time to write down your values.  Now, think carefully about where you feel your value system came from and note your conclusions down alongside your values.

One of the best methods of achieving this is through simple word association.  It can take practice, but word association can be a great tool in uncovering your inner belief system.  Say each of your personal values aloud and write down the first word that comes into your head when you hear it, followed by the second, and then the third.  Repeat this process for each of your values and the results will surprise you.  The unconscious mind holds on to those core beliefs that drive our values every day, the ones that our conscious mind has filed away.  This exercise helps you to unlock your values and is incredibly powerful and cathartic.

Passion:

What fascinates you most?  What activities, interests, and topics put a spring in your step and have you leaping out of bed at 6am on a Sunday morning, or talking about excitedly with others?  Whether it’s wine tasting, bungee-jumping, music, theatre, or ice-hockey, write down all the things you are passionate about.  Now consider how your passions connect to the things you do best.  Look at your personal statement and see how it ties in with your passions and interests. Every connection you come to see and understand is another brush-stroke in the portrait of brand you

 

Using the information gathered from these exercises, you will begin to develop a brand that is highly relatable.

Charging your Personal Brand with Emotional Equity

Remember that the emotional brain is far more powerful than the logical brain — we remember how people make us feel far more than we remember their actions.  It’s the feeling behind the doing that rules in life.

Dawn Leijon, Professor of Marketing at Georgetown University and former brand manager for Kraft, put it this way:

“Branding isn’t about logos, slogans, or advertising — those are just tools. Branding is about making people remember your organization, service or product and what’s unique about it.”

Your brand resides in the minds, and hearts, of your customers, clients, connections, and prospects.  It is the sum total of their experiences and perceptions, and can be influenced by a plethora of factors.  Branding provides true social and revenue-based value in a crowded marketplace where emotions rule our purchasing decisions on a subconscious level every day.

Your brand is a promise to your customers.  Its fabric is woven with your personal brand statement and should be threaded through all other aspects of your social and professional contact.

Understanding your Vision, Value, Passion (VVP) connection is seeing your personal brand fabric in all it’s multicoloured glory.  My exercise will help you do so and, once you truly understand it’s pattern, you’ll be ready to step onto the social media runway and make a real impact.

 

Extracts taken from ‘Follow Me: Building a Personal Brand With Twitter’ (Wiley, 2012) by Sarah-Jayne Gratton  #FollowMe .  Available wherever books and ebooks are sold.

Sarah-Jayne Gratton is the author of two highly acclaimed social media books, Zero to 100,000 and Follow Me. She is also a presenter and award winning social media brandologist. You can find out more about her work at sarahjaynegratton.com.

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12 comments

  1. Great article a nice guide to learning your belife system,goals and what your visions are.
    Setting goals is truly important and knowing what it will take to achive them. Without goals and targets very little can be done.

  2. Very interesting article. In a way your brand is your integrity and as the old saying goes, “to your own self be true”. I agree that “Your brand resides in the minds, and hearts, of your customers, clients, connections, and prospects.”

  3. A very interesting way to know yourself better. perhaps for many people, myself included, it is hard to know our visions, values, and passions. That is why so many of us have chosen to just exist.

    A couple of things: we are not all created equal, despite what you want to believe. We can not do what others have done if we just work hard, follow what they have done and fate it until we make it.

    Each of us are unique and have unique gifts and if we can follow what Ms. Grattons has laid out for us, we may just discover some of our uniquemess.

  4. Incredible article – the best I have read.

  5. Excellent article Ms. Gratton. So many people that I have met, worked for, worked for me, family, friends and etc. can’t seem to grasp the concept of having or needing a vision. Without that you are and will be a just wandering generalality. As much as I tried to get my employees to have a vision, or goal, in their life most of the time, maybe 90% or more, they said they got it but showed no evidence that they had. I agree with all three of Ms. Grattons points and having them all are necessary to suceed in the work force and in life.

  6. Excellent article! To provide more feedback would only be reduntant. The sequel should be even better on the fantastic success of the Resume Bear. Congratulations to Ms. Gratton and Mr. Bob Warren.

  7. Thank you to Ms. Gratton for an outstanding article. Vision, Value and Purpose are the cornerstones that you must build your brand upon. Ms. Gratton did a great job of describing each of these aspects and showing how the overlap of these aspects creates the backbone of our brand.

    This quote from the article sums it all up for me: “Your brand resides in the minds, and hearts, of your customers, clients, connections, and prospects. It is the sum total of their experiences and perceptions, and can be influenced by a plethora of factors. Branding provides true social and revenue-based value in a crowded marketplace where emotions rule our purchasing decisions on a subconscious level every day. Your brand is a promise to your customers. Its fabric is woven with your personal brand statement and should be threaded through all other aspects of your social and professional contact.”

  8. Understanding your Vision, Value, Passion (VVP) connection ….

    I love this post!

    From the friends we keep, the career path we take, the toys we play with and the life we make….

    …. all delightfully mirrored in “branding” that we take in to inspire the feelings we trigger and proceed to play such a HUGE role in the choices we make.

    Kudos Sarah Jayne Gratton on Vision, Value and Passon [VVP]

  9. This was great information,I did pick up tips on how to brand myself.Miss Sarah thanks so much for sharing the information!!!
    Jimmy

  10. A person can achieve what the mind believes…..this is a great road map of how to put those thoughts into action.

  11. Thanks so much for your thoughts David and I agree on your thoughts on individuality completely. I also want to extend my gratitude to Bob Warren for putting together such an amazing resource as this. Bob, you truly rock and I am honoured to have been able to feature you in my book :-)

  12. Fascinating article by Ms. Gratton (who by the way is the author of “Follow Me”, with an entire chapter devoted to ResumeBear). Whether you call it VVP, personal branding or “What makes you tick”, the fact of the matter is that each person is a unique individual, as different as a snowflake or a finger print. You understand your own vision, value and passion. Don’t be afraid to share that with prospective employers. That unique combination might be just what they are looking for.

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