New college graduates are embracing social media as a job search tool, according to a new study conducted by the National Association of Colleges and Employers (NACE).
Grads Use Social Media for Networking and Researching Employers
Approximately 41 percent of 2012 college graduates in the market for a job are using social media to help them land one, according to NACE’s 2012 Student Survey. Students are most likely to use social media in the job search to network with employers, according to survey results. However, the survey also found that students are nearly as likely to use social media as a means for researching employers—and this use is gaining in popularity.
“Nearly one-quarter of 2012 graduates using social media identified it as a research tool, up from 17 percent just a year ago, and up from 15 percent among 2010 graduates,” says Marilyn Mackes, NACE executive director. According to Mackes, “Students are using it to seek out salary and compensation information, job descriptions, and information about the employer’s training and development programs.”
Social media as a job-search tool has gained traction since NACE began tracking its use in 2008. In fact, just 7 percent of the Class of 2008 reported interacting with an employer through social media, and more than half said they didn’t even notice employer ads on social networking sites. Today, data show this has changed significantly.
“Unlike students four years ago who were unclear about the use of social media in the job search, today’s students see it a viable tool to gather employer information,” says Mackes. The current study also found that responding seniors using social media in their job search are most likely to use Facebook and LinkedIn.
About the 2012 Student Survey: Each year, NACE surveys college students on career-, employment-, and job-search related issues. NACE’s 2012 Student Survey was conducted mid-January through April 30, 2012. Nearly 48,000 college students nationwide, including 15,715 seniors at the bachelor’s degree level, took part in the survey. A report based on results from graduating seniors will be available this summer.
About NACE: Since 1956, the National Association of Colleges and Employers (NACE) has been the leading source of information about the employment of college graduates.