Breaking News
Your Resume – Your Personal Ad Campaign

Your Resume – Your Personal Ad Campaign

If we were to ask you what the number one purpose of a resume is, what would you say?

Most people would mention things like:

  • to document my job history
  • to list my skills and achievements
  • to impress the hiring manager
  • to get a job

While all of those are important, the primary purpose of your resume is to convince the reader to pick up the phone and call you for an interview.

Just like a good ad, a successful resume elicits a specific response
it persuades the reader to take action and move the resume’s owner to the next step in the hiring process.

Keeping that in mind, which resume do you think is more effective?

  • the resume that is simply a concise listing of jobs held and duties performed
  • or the resume written by someone who understands that a resume’s purpose is to sell yourself to the reader

Hiring managers must skim through a lot of resumes.
After awhile, another resume with a long list of dry facts that outline your job history, skills and accomplishments can be enough to make their eyes glaze over.

However, a resume that demonstrates your achievements
by stating measurable accomplishments, can make the reader sit up and take notice. 
For example, instead of saying:
“four years experience as marketing director responsible for media relations.”

“achieved 20% annual increase in new accounts over four years through expanded media exposure.”

Subtle but effective ad copy is the secret to a standout resume.
The key words here are “subtle” and “effective”. We’re not suggesting that you craft a resume that comes across like the stereotypical used-car salesman’s hard sell. Instead, craft a resume that shows the reader how they can benefit from “purchasing” you.

Demonstrate those benefits by showing measurable achievements
instead of simply listing your experience, skills and duties. Don’t tell them how great you are, either. Show them. Help the reader understand what a great “buy” you are, based on your impressive accomplishments that helped previous employers and companies meet their objectives.

Put this policy to work in your cover letter
and in the “Summary”, “Objectives” and “Skills and Accomplishments” sections of your resume. Also, begin each entry in the “Experience” (job history) section of your resume with a strong statement that demonstrates your most impressive achievement while in that position.

As marketers and sales people are fond of saying: “documentation beats conversation”.

In this case,
documentation of your achievements – showing how you can benefit that company – will beat a dry recitation of skills, responsibilities and duties hands down.

Follow ResumeBear on Twitter @onlineresume & @resumebear

Connect with us on Facebook

About ResumeBear

ResumeBear is Putting America Back to Work One Job at a Time! Track Down the Job of your Dreams using our New Online Resume Builder, Free Resume Delivery, Real Time Resume Tracking and our all NEW Opportunity Matching Feature! #resumebear #onejob #careertools #jobs