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Should You Blog While Jobseeking?

Should You Blog While Jobseeking?

According to marketer Mark Schaefer, yes. He lists seven reasons why a blog will help you in your job search.

Blogging while job-searching will:

  • Show what you’re made of. In any interview, you normally have to try to convince people that you know what you know.
  • Build a professional network.
  • Engag[e] versus advertis[e].
  • [Serve as a] point of differentiation.
  • Sharpen your professional skills.
  • Expand your reach.
  • Extend the interview. Here is the last thing you say to your interviewer: “I’ve enjoyed our time together but there is so much more I could tell you about my abilities. I hope you’ll take a look at my blog (the web address is on my resume) so you can see for yourself the way I think about things.”
  • And you know what? They’ll do it. You have just extended your interview by another 15-30 minutes and that may make all the difference!

Yes x 7.

But here’s the rub: what do you blog about? An unemployment blog (this particular example chosen randomly) seems to work for some people but we don’t recommend you do it. An industry blog makes more sense.

We suspect, however, that the blog that will make you most impressive in the eyes of an employer is one with quietly compelling content that shows not just how you think about things but provides solutions. So instead of just blogging about the latest social media scandal, offer tips for what the brand should have done instead. Instead of pointing out that Pinterest is gaining popularity with journalists, provide new ideas for other ways journos can use the site.

In other words…yeah, you’re giving it away for free.

But employers want to see solutions to problems and creativity. Show them that on your blog and you’re that much closer to landing your dream job.

By Rachel Kaufman on January 25, 2012

MediaJobsDaily Staff

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11 comments

  1. Thanks for a good piece. I interviewed speakers at Blog World a few weeks back and wrote a post on how to blog to your career for Forbes–thought you’d find it interesting:

    http://www.forbes.com/sites/work-in-progress/2012/06/13/how-to-blog-to-your-new-career/

  2. I am a definite believer in blogging (so a biased opinion here). One thing is a fact. Recruiters use various searching and sourcing techniques today to scan the web. X-Ray for LinkedIn profile, twitter Bio’s and general searches of the web. A blog is a unique chance to get noticed in those searches. Your CV will not jump out from the Monster database. Your blog if written about what the recruiter is hiring for – WILL. So if you want a job, write about what you know on your blog. Write about what you know and would do well if hired. Think skills.

    Just my 2 cents.

    Ivan
    @IrishRecruiter

  3. I completely agree. Blogging during job-seeking allows you to keep up your status as an expert in your field!

  4. Great article. I never would have thought of blogging as a tool for getting a job, but your article makes perfect sense. Not only are you likely to get more time in front of the hiring manager, but your blog can do much of the ‘selling’ for you.

  5. What a great idea, blog to show prospective employers that you know your stuff and can work with people, keep a straight head, communicate well, and be an asset to the right company.

  6. This is a great idea that until now wouldn’t of been on my radar. Great information for all job seekers, and yet another tool presented by ResumeBear.

  7. The added transparency of inviting them to visit your blog to check you out may be particularly refreshing in a world of applicants who are scrambling to cover up their latest naked party photos.

  8. What a great idea. I would never have thought to send an employer to my blog. Thanks for the idea.

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