Do you use any mobile apps throughout the day? According to Flurry, a company that specializes in mobile application analytics, mobile apps command Americans attention more than TV and the Internet between 6am and 6pm. At the peak of usage at 9pm, about 50 million consumers are using a mobile app.
Apps are the services and tools built to run on smartphones, tablets and Facebook. They range from games to interactive subway maps to banking tools. Some top apps from 2011 include Angry Birds, Facebook and Skype.
According to a recent Fox News article, the app market is growing at a rapid pace. There are over 500,000 apps available for Apple’s iPhone and iPad alone. This in turn has created a strong demand for jobs in the app market. Over 46,000 jobs have been created in this field in the US since 2007.
If you’re looking for a new career, it might be a good idea to research the app market. The app market has jobs for more than just programmers. According to TechNet, the technology trade group that analyzed the information from Flurry, “Every apps programming job hatches another position in other non-technical areas such as sales, marketing, human resources and other administrative chores.”
I’ve mentioned before that it’s so important to study growing industries when looking to make a career move (read: “Follow Growing Industries, It Could Lead to a New Career”). This app industry might be your next best bet.
TechNet found that app jobs are most popular in the San Francisco Bay area, New York and Seattle. No surprise there. But app jobs are cropping up all over the place. Some companies are even hiring college students to work remotely to help them do research and develop new apps.
Article by Dana Schwartz
Dana Schwartz is a senior studying public relations and management at Syracuse University. She has previous internship experience with a small New York City public relations firm, as a communications intern for the Special Olympics in London, and in healthcare marketing. She is looking forward to starting a career in public relations upon her graduation in May.