You’re on LinkedIn, of course. But do you use it? Job Seekers Must!

You’re on LinkedIn, of course. But do you use it? Do you connect with people regularly, do you worry about your profile, is it part of your routine? Engagement with LinkedIn seems to be part generational, part whether you’re marketing-oriented or not. Despite LinkedIn’s penetration of the professional market, there are still a lot of skeptics who don’t believe it will help them enough to warrant spending time on it.

As a career adviser who works with both senior professionals and those just starting in their careers, I deliver workshops on finding your right career and how to change your career. As I speak with job seekers at both ends of the spectrum, I’m continuously surprised that so many people still don’t use LinkedIn effectively. In fact, I find that many active candidates don’t even have a LinkedIn profile.

I’ve had job seekers range from dismissive to downright hostile when I’ve strongly suggested that having and even more importantly, building out a LinkedIn profile, is key to finding a good job. Since I believe that LinkedIn is pretty much ground zero for discovering your right career as well as for a specific job search, I decided to confirm that recruiters and retained search firms agreed with me.

Why be on LinkedIn in the first place? Michelle Kedem, a partner at search firm On-Ramps, said there are two reasons: “First of all, if you want to be found by recruiters and have recruiters know who you are, you should be on LinkedIn. The flip side of this is if you don’t want to be an active job-seeker but want recruiters to know who you are, then you need to be the seeker and not the sought-after, which is tougher, especially if you have a full-time job.”

“The second reason is that if someone tells me I should talk to (x person), the first thing I’m going to do is look them up on LinkedIn. Using LinkedIn, I can quickly figure out whether someone is worth speaking to, which saves me a lot of time.”

Everyone interviewed confirmed that LinkedIn was frequently recruiters’ first point of entry to a candidate. What if a candidate could not be found on LinkedIn? Kathleen Yazbak, a partner at executive search firm the Bridgespan Group, said “For senior folks I’m assuming they have a strong network, cultivate it, and are seen as a leader in their field. Without a LinkedIn profile, I’m not sure how they can say this.”

Cindy Stamer, who’s responsible for recruitment for Bloomberg’s Media Group, told me, “I use LinkedIn continuously to locate and screen candidates for positions. In addition, outside of my recruiter role, I find that I use LinkedIn more and more personally to connect with people I meet or know already.”

When I asked whether Bloomberg would consider a candidate without a LinkedIn profile, Stamer commented, “Yes – as our priority is hiring top talent, the candidate is ultimately more important than the LinkedIn profile. However, most business professionals we seek for Bloomberg typically have a LinkedIn profile.”

Laura Lashbrook Colby, Division Director of staffing agency Beacon Hill Associates, says LinkedIn is an integral part of how they do business. “LinkedIn isn’t considered a requirement for temp positions, but for permanent searches we find candidates through referrals (often a direct result of LinkedIn connections), advertising responses (resumes sent to us directly through our website or an online posting) and LinkedIn (our recruiters call passive job seekers to discuss a specific role that could be a match based on experience).”

All the experts say there are certain roles where not being on LinkedIn is a deal-breaker. Lashbrook Colby says, “If we are staffing for a recruiting or sales/marketing/business development role, then it is a big red flag if a candidate has either no profile or a limited profile with a low number of connections.”

Kedem agrees: “For any job that has an interpersonal component and/or is client-facing, a LinkedIn profile is a must.”

When might it not be a good idea to have a LinkedIn profile? I frequently hear the concern from employed job seekers that having a LinkedIn profile is an automatic tip-off to an employer that you’re looking. Kedem’s advice on this is: “Everyone should have an existing LinkedIn profile, but if you update it, especially if you’re connected to co-workers, it will be noticed. My advice is to be thoughtful when you create your profile—don’t tinker too much. Make all the substantive changes at once so it’s not a tip-off. Adding connections is a different story—that shows that you’re a good networker, which is a positive thing.”

Yazbak sums up her comments about being on LinkedIn by noting that “I think it’s important… and more than that, using LinkedIn to be strategic about expanding your network is just plain smart.”